The Power of Your Peeps

By Gina Beckman, 10 til 2 Marketing Director

You know them, you love them, but are you aware that your friends can directly influence where you work, what you eat and whom you date?

A recent article written by Clive Thompson of The New York Times entitled “Are Your Friends Making You Fat?” examines the effect that your social circle has on your lifestyle. Thompson cites a study conducted by social scientists, Nicholas Christakis and James Fowler, that suggests “good behaviors — like quitting smoking or staying slender or being happy — pass from friend to friend almost as if they were contagious viruses.”

The contagiousness of behavior has long been suspected by sociologists; and the new age of booming viral media only underscores “the power of your people.”

Click here to read “Are Your Friends Making You Fat?” at

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