Find a Niche, Stand Out in the Marketplace

Marketing experts say that one sure way to differentiate your staffing firm in the marketplace is to pick a unique niche. That’s just what ASA member firms Mom Corps and 10 til 2 LLC have done. And they’ve garnered high-profile media coverage as a result—the kind that makes marketing effortless. Think New York Times, Entrepreneur, Family Circle, “Today,” and “Good Morning America,” among others. These two staffing firms specialize in finding flexibility for moms. According to research by the Center for Work-Life Policy, more than 37% of highly qualified women…

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